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Moneta Labs case study
Research lab exploring new mediums in the DeFi industry.
← All work(01)Project
Overview
At the forefront of DeFi infrastructure.
Moneta Labs is at the forefront of innovation, creating a blockchain company that operates in stealth mode. They focus on creating cutting-edge MEV (maximal extractable value) technologies with decentralized finance infrastructure. Aiming to optimize transaction sequencing and enhance overall efficiency within DeFi networks, they pursue research and development to implement novel approaches to tackle the challenges associated with MEV, unlocking new possibilities and opportunities for users.
(Details)
- ClientMoneta Labs
- IndustryDeFi research lab
- StrategyBrand strategy, messaging and positioning
- DesignBrand identity and social media kit
- DigitalUI kit, website design and development
(02)How we
spanked it
A palette that evokes monetary value.
Collaboratively, we embarked on a design journey to develop a visually appealing website that accurately represented their brand. A key element in developing their brand identity, we designed a color palette that evoked a sense of monetary value, aligning with Moneta Labs’ focus on the financial aspects of blockchain technology. We selected colors reminiscent of money, hence the emphasis on the green within the palette, establishing a cohesive and engaging theme for the website. The color scheme enhanced the site’s visual appeal while conveying Moneta Labs’ commitment to revolutionizing the financial industry through its cutting-edge products.
(03)About
Moneta Labs
The Moneta Labs logo.
When creating the logo, we wanted to make a logo that would create brand recognition, serving as a strong representation of Moneta Lab’s brand identity. Drawing inspiration from the blockchain’s building blocks, we crafted a logo with a brick-like structure. The design symbolized blockchain technology’s “block” aspect, providing a visually striking and memorable logo. The new logo became essential to Moneta Lab’s overall branding strategy. By incorporating the brick-like shape in their visuals indeed, Moneta Labs convey their expertise and industry knowledge of blockchain.
- Vampire Black#0A0A0A
- Dark Jungle Green#1A2B1C
- Bitter Lime#BEF200
- Ghost White#F9F9F9
(04)Typography
The Moneta Labs typography.
In line with the company’s industry and in creating a cohesive brand identity, we took a strategic approach to font selection for the website. Considering the significance of the Matrix and its impact on culture, we sought to pay homage to its influence and transformative visual effects. We developed a font reminiscent of programming languages, drawing inspiration from the intricate characters and symbols associated with coding. The choice resonated with our target demographic and added a subtle nod to the technical nature of the company’s offerings. By infusing the website with a Matrix-esque feel, we triggered instant recognition among visitors, establishing a solid brand identity.
