Work / Aurec Capital
‍Inheriting Tradition, Embracing Innovation: Website that Captures the Spirit of Change

Strategy / Brand Strategy, Messaging & Positioning

Design / Art Direction, UI/UX Design

Digital / Website Build

Aurec Capital is a single-family office that views its team of skilled, experienced, and multicultural professionals as its most powerful prerequisite to success, with a relentless entrepreneurial spirit and innovative business approach that leads their investment strategies and partnerships worldwide.

Founding Legacy and Resilient Partnerships:
In the late 1960s, the esteemed Khan and Meitar families founded Aurec Group, a multi-family investment firm. Together, they pioneered and nurtured successful companies like Golden Pages Israel's Yellow Pages, AMDOCS, AIG Israel, Yellow Pages Romania, Golden Lines cable company, 012 internet company, Med One submarine fiber optic cable, and Max Media Group outdoor advertising. These ventures thrived through resilient partnerships with world-leading organizations and investors such as AT&T, AIG, Telecom Italia, and Bank Hapoalim.

Celebrating Website Excellence:
Aurec Capital recently garnered recognition for its exceptional website design. Nominated for the prestigious Elementor Showoff 2022 Competition, Aurec Capital stood out among thousands of submissions. This esteemed competition, evaluated by a panel of experts, celebrates outstanding website designs and acknowledges those who have gone above and beyond. Being selected as a finalist fills Aurec Capital with excitement and pride.

Spank's Role in Brand Development:
At Spank, we had the honor of developing a brand identity that truly reflects Aurec Capital's values and vision. Our team crafted a new website design that not only showcases the company's offerings but also evokes a sense of legacy and continuity. Drawing inspiration from Michelangelo's iconic "Creation of Adam," we symbolize the connection between generations within the company. The redesigned website exudes a technology-driven aesthetic, capturing the essence of Aurec Capital's innovative approach.

Embracing Tradition, Embracing the Future:
Through our collaboration with Aurec Capital, we successfully integrated tradition and innovation. The new brand feel and website design convey the transition of the company from one generation to the next. This dynamic representation exemplifies Aurec Capital's commitment to embracing the lessons of the past while driving toward a prosperous future.

ABOUT AUREC CAPITAL

Multi-family investment firm

Aurec Capital stands as a testament to the power of tradition and innovation in the investment landscape. With a dedicated team, a history of successful ventures, and resilient partnerships, they continue to shape the industry on a global scale. As a creative agency, we are proud to have collaborated with Aurec Capital in developing their brand identity and website, capturing their entrepreneurial spirit and setting them apart as visionaries in the investment world.