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Kornit Digital case study
Kornit Digital is the global leader in on-demand sustainable fashion production.
← All work(01)Project
Overview
Revolutionizing textile printing with a sustainable fashion pioneer.
Kornit Digital develops, manufactures and markets industrial digital printing technologies for sustainable fashion and textiles. Its technology gives brands, print service providers and creative entrepreneurs unlimited graphic capabilities and an efficient, single-step production mechanism. Spank partnered with Kornit on a comprehensive social media strategy designed to engage its audience, promote its sustainable printing technologies and position the company as a leader in its industry.
(Details)
- ClientKornit Digital (Nasdaq: KRNT)
- IndustryIndustrial print, sustainable fashion
- ScopeSocial strategy, content, campaign design
- StudioSpank, Tel Aviv
(02)Challenge
A technology leader that sounded like a manufacturer.
Kornit needed a social presence equal to the technology behind it: one that engaged its audience, carried the sustainability argument, and positioned the company as the leader of its category rather than a supplier inside it.
(03)Outcome
A significant lift in presence and engagement, across every platform.
Eye-catching visuals and thought-provoking messaging grabbed the attention of Kornit’s followers and communicated the value of the technology behind the company. Close collaboration with the Kornit team gave us a deep understanding of the brand’s identity and values, so the content could stay informative and true to them. The result elevated Kornit’s social presence and positioned it as a leader in sustainable fashion and textiles.