Spank Lab

Ideas, experiments and opinions on branding, websites, digital products and the creative mess in between.

Jul 7, 2026

By

Ben Cohen

Why Most Startup Websites Sound Exactly the Same

Startup websites keep saying the same things. Here is why the copy feels flat and how brands can sound sharper.

Jul 7, 2026

By

Ben Cohen

AI Won’t Kill Agencies. Boring Agencies Will.

AI will make execution cheaper. Taste, strategy and creative judgment will matter more, not less.

Design

All Design Articles

Jul 7, 2026

By

Ben Cohen

Why Most Startup Websites Sound Exactly the Same

Startup websites keep saying the same things. Here is why the copy feels flat and how brands can sound sharper.

Jul 7, 2026

By

Ben Cohen

Your Website Looks Expensive. But Says Nothing.

A sharp look at why expensive websites fail when they lack message, hierarchy and a real point of view.

Jun 20, 2023

By

Ben Cohen

Less Design. More Decision.

Minimalism is not about empty space. It is about editing the noise until the message finally has room to work.

All Design Articles

Technology

All Technology Articles

Jul 7, 2026

By

Ben Cohen

AI Won’t Kill Agencies. Boring Agencies Will.

AI will make execution cheaper. Taste, strategy and creative judgment will matter more, not less.

All Technology Articles

SEO

All SEO Articles

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All SEO Articles

Marketing

All Marketing Articles

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All Marketing Articles

Social Media

All Social Media Articles

Jun 19, 2023

By

Noy Gartenhouse

Social Media Is Not a Strategy. It’s a Distribution Channel.

A sharper look at why brands need positioning, content systems and actual taste before posting more noise online.

All Social Media Articles