Branding agency in Tel Aviv
Positioning, language and identity, built by the same team that takes them to market.
What branding means at Spank.
Branding is the work of deciding what a company stands for, who it is for and how that shows up everywhere people meet it. At Spank that starts with the argument the brand is making. The name, the logo and the website all come after it, and all of them are built from it. The studio works with founders and marketing teams at the moments when a brand has to carry more: a raise, a launch, a repositioning, or a company that has outgrown how it looks and sounds.
- StrategyBrand strategy, messaging and positioning
- NamingBrand names and the thinking behind them
- IdentityLogo, color, typography and graphic language
- RolloutSocial media kits and internal brand applications
One team from the first argument to the last deploy.
A brand usually weakens when it moves from a strategy deck to a design team to a developer. Spank keeps those stages in one studio, so the people who agreed on the idea are the people who make it real.
Position
We define who the brand is for, what it claims and why that claim is credible.
Language
We turn the position into messaging the team can actually use.
Identity
We design the visual system around that message, then test it on real applications.
Rollout
We carry the brand into the website, product and social channels.
Frequently asked.
What does a branding agency do?
A branding agency defines a company’s position, message and visual identity, then applies them across the places customers meet the brand. Spank covers strategy, naming, identity and the websites and products that carry them.
Do you only work with startups?
No. The studio’s clients include early-stage startups, public companies such as Kornit Digital, family offices and consumer brands. What they share is a moment where the brand has to do more than it currently does.
Can you rebrand a company that already has customers?
Yes. AdScale and WP FAVS were both rebrands of existing products. A rebrand starts by working out what is worth keeping, so customers still recognize the company they chose.
How long does a branding project take?
It depends on scope. A focused identity is a shorter project than a full rebrand with a new website. We set the timeline with you after the first conversation, once we know what the brand has to do.