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AdScale
Rebranding an AI advertising platform, from its identity to the everyday product experience.
← All work(01)Project
Overview
One brand, across the whole business.
AdScale brings AI-powered advertising to e-commerce businesses. Our work connected a rebrand with the places people actually experience it: the website, landing pages, product interface and the company’s own materials. Alongside the larger projects, we supported the team with studio work and brand applications inside the business.
(Details)
- ClientAdScale
- IndustryAI advertising and e-commerce
- BrandRebranding and visual identity
- DigitalWebsite and landing pages
- ProductUI improvements
- PartnershipStudio support and internal brand applications
(02)Brand
System
Making a complex platform feel approachable.
A deep blue wordmark, soft gradients and a light palette give AdScale a recognizable visual language. Product cards, campaign imagery and data visualizations bring that language into the platform’s story. The identity gives technical information a clear hierarchy while leaving room for a more expressive side of the brand.
(03)Website &
Landing pages
From the first impression to the next step.
We designed the website and landing pages around a direct explanation of the product. Clear headlines, product-led visuals and prominent calls to action help visitors understand the platform and find their way to a trial or demo. The brand’s colors and graphic elements tie those different pages together.
(04)Product &
Studio
A visual language the team can keep building with.
The collaboration extended into UI improvements, studio deliverables and branding within the company. We carried the same approach into product visuals and creative assets, connecting the interface with the wider identity. From campaign creation to performance reporting, the work presents AdScale as one consistent experience.
