Empowering Success: The Strongful Ad Campaign Journey
Strongful, the athleisure lifestyle brand specializing in high-quality athletic apparel for women, caters to modern Gen Z and millennial women with aesthetically pleasing sportswear designed for on-the-go lifestyles. Established three years ago, Strongful has gained a reputation for its innovative designs, durable product quality, and versatile apparel.
Boosting Brand Visibility
In 2021, Strongful partnered with Spank to enhance brand awareness and drive online sales in Israel. The brand had limited social media presence, and its posts were not reaching the target demographic's full potential. To address these challenges and reach the desired audience, the marketing campaigns began with increasing their Instagram presence and designing captivating posts showcasing the apparel.
The Power of Ad Campaigns
As Strongful's presence in the consumer market grew, the ad campaigns evolved. Running bilaterally on Instagram and Facebook, they attracted notable Israeli influencers with substantial followings, such as Gal Gvaram, Shahar Hauon, and Romi Frenkel. Their active involvement in promoting the pink athletic set for breast cancer significantly amplified the brand's reach and credibility.
Embracing TikTok Fashion Trends
Recognizing the impact of popular TikTok fashion trends, the campaigns strategically showcased the versatility of Strongful's gear, illustrating how tops can be dressed up or down. Additional posts included clothing inspirations, adopting the "shop the look" trend where ready-to-buy outfits featuring Strongful sets were depicted, resonating well with the target audience.
Fostering A-LIST Customer Loyalty
To cultivate a Strongful community on social media, engaging giveaways incentivized consumers to share photos in their Strongful gear and showcase their workout routines. All discount announcements were exclusively made on social media platforms, driving consumer responsiveness. To bridge the gap between social media and the Strongful website, the StrongBlog was launched, featuring articles highlighting the uniqueness and elasticity of the fabric, along with clothing inspirations for mixing-and-matching Strongful sets. Additionally, the A-List club, a free rewards program, offered loyal members exclusive access to new collections and promotions.
On the SEO front, Strongful's website was redesigned to incorporate targeted sportswear, athleisure, and fitness keywords. The campaigns featured ad copies, landing pages, and ad extensions tailored to each keyword, optimizing click-through and conversion rates. This led to an impressive 500% increase in online sales compared to the previous year, generating over 300,000 impressions and 20,000 clicks to the website, double the industry average.
The results of the campaigns were remarkable, with over 1.5 million users reached on social media and 100,000 clicks to the Strongful website, leading to a 300% increase in online sales compared to the previous year. The brand's social media following nearly tripled, growing from 20,000 to 50,000 followers.
A Transformational Journey
By tailoring content to Strongful's target market, collaborating with influential figures with aligned audiences, and innovatively engaging website interactions, we successfully propelled Strongful from an indie brand to a powerhouse in the fitness apparel industry. Today, Strongful continues to inspire and empower women with its top-notch athletic apparel and compelling brand message.