SEO and GEO services for brands

Being found in search, and being named when people ask AI who to choose.

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(01)What it is

What SEO and GEO are.

SEO is the work of being found in search engines. GEO, or generative engine optimization, is the work of being understood and cited by AI answer engines such as ChatGPT, Gemini and Perplexity. They overlap, but they are not the same job: search ranks pages, while AI answers summarize what they can confidently say about you. Both depend on something most tactics skip. If a company cannot say clearly what it does and who it is for, no amount of optimization will make machines or people repeat it. So Spank starts with positioning and then builds the pages, structure and content that carry it.

(Scope)
  • StrategyPositioning-led keyword and topic planning
  • SiteTechnical structure, metadata and structured data
  • ContentService pages and articles written to be quoted
  • MeasurementTracking search and AI visibility over time
(02)How we work

Clarity first, then reach.

We treat visibility as the result of a clear brand and a well-built site.

  1. Audit

    We review how search engines and AI assistants describe you today.

  2. Position

    We settle the topics you should own and the claims you can support.

  3. Build

    We fix the site’s structure and create the pages that answer real questions.

  4. Measure

    We track rankings, citations and the enquiries they lead to.

(03)Related work

Case studies.

(04)Questions

Frequently asked.

What is the difference between SEO and GEO?

SEO aims to rank pages in search results. GEO aims to have your brand understood and cited inside AI-generated answers. Good GEO relies on many of the same foundations, including clear content, structure and authority.

Can you guarantee a ranking or an AI mention?

No, and nobody honestly can. Search engines and AI systems decide what they show. What we control is how clear, credible and well-structured your brand is when they look.

How do you measure AI visibility?

By asking AI assistants the questions your customers ask, tracking whether and how your brand appears, and comparing that over time. Our article on measuring AI visibility covers the method.

Do you also run paid campaigns?

Yes. The studio’s performance work includes PPC and conversion optimization alongside SEO.

(Further reading)

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