Investor deck design for startups
A clear story about the company, told in the order investors need to hear it.
What an investor deck is for.
An investor deck has to make a complicated company easy to believe in. It explains the problem, why this team and why now, and it has to work both in the room and when it is forwarded without you. Spank shapes the narrative and designs the presentation together, so the slides carry the argument instead of decorating it. Fignel and Pretty Damn Quick both worked with the studio on investor presentations alongside their brand and product work.
- NarrativeThe story, its order and what to leave out
- DesignA presentation system built on your brand
- ProductVisuals that explain what the product does
Story before slides.
A deck goes wrong when design starts before the argument is settled.
Listen
We work through the business, the market and what investors keep asking.
Structure
We build the storyline slide by slide, in words.
Design
We design the deck so each slide makes one point.
Refine
We revise it as your conversations with investors teach you more.
Case studies.
- FignelClosing the gap between designers and developers
- Pretty Damn QuickLogistics made damn simple
Frequently asked.
What should an investor deck include?
It should cover the problem, the solution, the market, the product, traction, the team and what the funding will achieve. The right order depends on where your story is strongest.
Do you write the content or only design it?
Both. The narrative and the design are developed together, working closely with the founders.
Can you work with our existing brand?
Yes. If the brand is solid we build on it. If the raise is also the moment to reposition, the studio can do both.